New Brand Merchandising policy – Less is more
Why this policy?
We are moving from a goodies-based approach to a selective, useful and differentiating Brand Merchandising.
This approach aims to:
-Strengthen brand consistency and visibility internationally
-Offer quality items, designed with intention and purpose
-Centralise orders through a single official platform
-Establish responsible governance
Less is more: fewer items, but better chosen and better used.
Alternative for teams & internal events
Please note that under this new framework, there will no longer be items bearing the name of an entity, department, product or event. Where the need relates to recognising a group (seminar, project, taskforce, etc.), the recommendation is as follows:
1/ Orange textile (orange / white / black)
2/ Orange branding
3/ name badge with First name / Last name / Role or team mention
This makes it possible to identify colleagues while respecting the brand identity.
Where to order Brand Merchandising from now on?
The full range of official products is available on the single dedicated site:
🔗 https://goodies.orange.com/b2c/
This site becomes the single entry point for all Orange Brand Merchandising orders.